SAN DIEGO (June 30, 2025) – San Diego Wave FC today announced a new multi-year partnership with Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, becoming the Club’s first Official Non-Alcoholic Beer Partner.
“Athletic Brewing has quickly become a standout in the beverage space, and we’re proud to join forces,” said Alyssa Haynes, San Diego Wave FC Senior Director of Corporate Partnerships. “As a brand rooted in innovation and community, Athletic Brewing is a perfect fit for our club and our incredible fanbase here in San Diego. Whether you’re at Snapdragon Stadium or tuning in from home, we’re excited to bring fans a refreshing option that complements the inclusive lifestyle and vibrant spirit of our city.”
Athletic Brewing is available at concession stands and premium spaces throughout Snapdragon Stadium. Wave FC fans will get a chance to sample and experience the award-winning non-alcoholic beers at select matches. The brand will also be present at several future fan and community events including Wave FC’s upcoming Community Golf Classic.
“We’re excited to be named the Official Non-Alcoholic Beer Partner of San Diego Wave FC,” said Andrew Katz, Chief Marketing Officer at Athletic Brewing Company. “As a hometown brand, we’ve witnessed firsthand the energy that pulsates through the stadium on matchday. We’re proud to add our award-winning brews to that experience, offering a refreshing way for supporters to savor every thrilling moment. We can’t wait to cheer alongside this incredible community for many victories to come.”
In addition, Athletic Brewing’s logo will be donned on the front of the Club’s substitute pinnies. The Wave will also include Athletic Brewing across Club digital channels, collaborating to produce exciting social content with players.
About Athletic Brewing Company
Athletic Brewing Company is America’s largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America1 and a top 20 U.S. brewing company2. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.
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1 NielsenIQ, Total US xAOC + Liquor Open State + Conv, CYTD Wks ending 04/19/25.
