San Diego Wave Fútbol Club announced today the addition of Laura Wolf Stein to the club’s executive team where she will serve as Vice President of Marketing, reporting directly to club president Jill Ellis.

Stein joins Wave FC from Challenged Athletes Foundation (CAF) where she led all marketing and PR initiatives. Her leadership helped elevate CAF’s mission through unified messaging, athlete storytelling, pro athlete engagements, pro sport team activations, content creation, event marketing, and earned media.

Before that, she served as the VP of Marketing for SKLZ, a sport training brand, where she oversaw the go-to-market strategy for all major sport categories, with a sharp focus on building credibility, excitement, and new business in soccer globally. Additionally, Laura worked for over a decade across various business units at Sony electronics and Sony pictures connecting consumers to Sony products through sports, movies, music and games.

“I am thrilled to join Wave FC to help create a professional football club built around the athleticism, passion, and leadership of women on the field and in our community,” said Stein. “Wave FC will be a club that all of San Diego will be proud to support.”

“We are so excited to welcome Laura to the team, she will bring a wealth of experience and leadership to Wave FC,” said Wave FC president Jill Ellis. “Laura’s energy and passion was evident from our first meeting and her strong connection to the community is an incredible positive.” 

As a So-Cal native, a long-time San Diego local, and a sports business leader with experience in women’s soccer, Laura’s leadership will help connect San Diego to Wave FC to build something extraordinary together.

For additional information about Wave FC, 2022 seat deposits and purchase official club merchandise, and the club fans can visit Wave FC jerseys and season ticket pricing will be announced at a later date. Anyone who has placed a deposit will receive pricing before it is announced to the public. Fans can also send further questions to and follow Wave FC on Facebook, Instagram, LinkedIn and Twitter (@SanDiegoWaveFC), and join the conversation while using the #WaveFC hashtag.