24 Hour Fitness doubles down on women’s soccer support with Wave FC; Debuting on the Wave jerseys, 24 Hour Fitness is with their hometown athletes for every kick, pass, and goal for the 2024 NWSL season 

SAN DIEGO (Feb. 23, 2024) – San Diego Wave FC today announced it has extended and expanded its partnership with 24 Hour Fitness that will see the fitness club become the club’s new lower back of kit partner. This marks 24 Hour Fitness’ flagship partnership with women’s soccer clubs in 2024, intended to foster better representation in sport and to drive stronger community connections in 24 Hour Fitness’ hometown. 

“24 Hour Fitness has been an important member of the Wave family since our inaugural season, including working with the club to support important community initiatives,” said San Diego Wave FC President Jill Ellis. “The unprecedented growth of our partnership together is truly an incredible success story for both our businesses and both of our brands.” 

As the Official Fitness Club Partner of San Diego Wave, 24 Hour Fitness and the club will partner once again to present the Excellence in Coach Award. This award, aimed at promoting healthy living in underserved high schools in Southern California, will honor four coaches who have demonstrated outstanding leadership and unwavering dedication to cultivating athletic excellence and lifelong wellness in their team. The four coaches will receive $1,000 for their sports program and a one-year membership to 24 Hour Fitness. 

“We are committed to a world where everyone can be more healthy and fit and women’s sports play a massive role in that,” said Karl Sanft, CEO of 24 Hour Fitness. “By elevating the incredible achievements of clubs like San Diego Wave, we can show people that everyone deserves to live an active life with all the rewards that can bring.” 

In addition, 24 Hour Fitness will have a strong presence at Snapdragon Stadium, including returning as the presenting sponsor of Wave FC’s Game Zone at Fanfest. 

The Wave is set to release the club’s first custom jersey on Tuesday, February 27. The club announced the Del Sol jersey launch event at Adams Avenue Theater set for next Tuesday from 6-10 p.m. PT. Additional details on the event can be found here.

Look for additional support from 24 Hour Fitness in women’s soccer in the coming months.