Topical Recovery Brand, WILL PERFORM enters into First-Ever Team Partnership with Female-Led San Diego Wave FC to Transform the Performance Care Space for Women and Emphasize Importance of Rest and Recovery For All; WILL PERFORM becomes lower back-of-kit partner
San Diego Wave FC today announced that the club is partnering with WILL PERFORM, a line of clean, cruelty-free topical pain relief and daily muscle care solutions designed to reposition recovery as performance care, as the club’s official lower back-of-kit partner. The WILL PERFORM brand launched in December of 2022 in Target stores and on Target.com and is intended for anyone leading an active lifestyle.
“We are thrilled to be partnering with WILL PERFORM. Rest and recovery are key elements in empowering all to perform at their best, from the every-day to the elite athlete. Our partnership with WILL PERFORM is rooted in providing Wave FC players first class recovery resources on and off the pitch.”
Jill Ellis, San Diego Wave FC President
WILL PEFORM’s assortment includes a range of six products, spanning four categories: Relieve, Cool, Soothe and Rest. The Relieve and Cool products elevate the current recovery category’s pain relief solutions, while the Soothe and Rest products help bridge the gap between training and ongoing muscle care for everyday life.
“We understand the essential role that recovery plays for athletes to be able to perform day in and day out. We have so much respect for Wave FC’s commitment to excellence on and off the pitch and are thrilled to support them for their 2023 season.”
Hank Mercier, CEO and co-Founder of WILL PERFORM.
In addition to becoming Wave FC’s official lower back-of-kit partner, WILL PERFORM and Wave FC will work together to create a social media content series focused on Wave FC players and coaching staff and the importance of rest and recovery. In addition, the partnership incorporates WILL PERFORM to digital LED signage at Wave FC home matches, and pre-game activations at Snapdragon Stadium.
The partnership is a first for WILL PERFORM and aligns the brand with a team committed to a shared value of supporting holistic wellness. “Our brand’s mantra is There Is No Charge Without Recharge, which requires care for both your body and your mind. This is something Wave FC champions as well,” says Ashley Aron, CMO of WILL PERFORM. “We couldn’t be more excited to partner with Wave FC to broaden the conversation around the importance of recovery and rest for anyone who is active, and to be a the trusted partner of the team for what will surely be an electrifying season!”
The Wave will debut the new home kit featuring the WILL PERFORM logo this Saturday, March 25 against the Chicago Red Stars at Snapdragon Stadium, at 7:00 p.m. PT. Earlier this week, Wave FC announced that the club has broken the NWSL home opener record for attendance with 23,500 tickets sold. Tickets for the match are available here.
To learn more visit sandiegowavefc.com and willperform.com. San Diego Wave FC can be found on both Instagram and Twitter at @sandiegowavefc. WILL Perform can be found on both Instagram and TikTok at @willperform.
ABOUT WILL PERFORM PBC:
Will Perform Public Benefit Corporation is an active lifestyle recovery brand with the goal of helping every athlete to perform their best. Co-Founded by Serena Williams, the brand is redefining recovery as Performance Care through a modern take on topical pain relief and unique daily and nightly muscle recovery solutions. With an authentic and inclusive point of view, and a lineup of thoughtfully-designed, clean, cruelty-free products, Will Perform PBC aims to make recovery a welcomed ritual in our daily life so we can stay active and healthy. The brand is available online and through select retailer partnerships. Learn more by visiting www.willperform.com.
